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    <!-- HOME PAGE - Highest Priority -->
    <url>
        <loc>https://wyrmstudios.com/</loc>
        <lastmod>2026-09-24</lastmod>
        <changefreq>weekly</changefreq>
        <priority>1.0</priority>
        <image:image>
            <image:loc>https://wyrmstudios.com/assets/images/wyrm-thumb.jpg</image:loc>
            <image:title>WYRM.studios — Creative Studio in Tunisia</image:title>
            <image:caption>Full-service creative studio — brand identity, motion design, video editing, logos and web design.</image:caption>
        </image:image>
    </url>

    <!-- WORK/PORTFOLIO PAGE -->
    <url>
        <loc>https://wyrmstudios.com/work.html</loc>
        <lastmod>2026-09-24</lastmod>
        <changefreq>weekly</changefreq>
        <priority>0.9</priority>
    </url>

    <!-- ABOUT PAGE -->
    <url>
        <loc>https://wyrmstudios.com/about.html</loc>
        <lastmod>2026-09-24</lastmod>
        <changefreq>monthly</changefreq>
        <priority>0.8</priority>
    </url>

    <!-- INQUIRY/CONTACT PAGE -->
    <url>
        <loc>https://wyrmstudios.com/inquiry.html</loc>
        <lastmod>2026-09-24</lastmod>
        <changefreq>monthly</changefreq>
        <priority>0.8</priority>
    </url>

    <!-- BLOG PAGE -->
    <url>
        <loc>https://wyrmstudios.com/blog.html</loc>
        <lastmod>2026-09-24</lastmod>
        <changefreq>weekly</changefreq>
        <priority>0.8</priority>
    </url>

    <!-- CASE STUDY: WYRM BRAND IDENTITY -->
    <url>
        <loc>https://wyrmstudios.com/case-studies/wyrm/wyrm-brand.html</loc>
        <lastmod>2026-09-24</lastmod>
        <changefreq>monthly</changefreq>
        <priority>0.9</priority>
        <image:image>
            <image:loc>https://wyrmstudios.com/assets/images/projects/wyrm-thumb.jpg</image:loc>
            <image:title>WYRM Personal Brand and Studio Identity</image:title>
            <image:caption>Personal brand and creative studio identity system - Brand Identity, Motion Design, Web Design</image:caption>
        </image:image>
    </url>

    <!-- CASE STUDY: MINATO SUSHI -->
    <url>
        <loc>https://wyrmstudios.com/case-studies/minato-sushi/minato-sushi.html</loc>
        <lastmod>2026-09-24</lastmod>
        <changefreq>monthly</changefreq>
        <priority>0.9</priority>
        <image:image>
            <image:loc>https://wyrmstudios.com/assets/images/projects/minato-sushi-thumb.jpg</image:loc>
            <image:title>Minato Sushi Premium Restaurant Experience</image:title>
            <image:caption>Premium sushi restaurant brand experience - Restaurant Branding, Hospitality, Visual Identity</image:caption>
        </image:image>
    </url>

    <!-- CASE STUDY: DJAPPAMAN -->
    <url>
        <loc>https://wyrmstudios.com/case-studies/djappa%20man/djappaman.html</loc>
        <lastmod>2026-09-24</lastmod>
        <changefreq>monthly</changefreq>
        <priority>0.9</priority>
        <image:image>
            <image:loc>https://wyrmstudios.com/assets/images/projects/djappaman-thumb.jpg</image:loc>
            <image:title>Djappaman Music Artist Visual Identity</image:title>
            <image:caption>Visual identity and branding for music artist - Artist Branding, Music Industry, Visual Identity</image:caption>
        </image:image>
    </url>

    <!-- CASE STUDY: WDRINK -->
    <url>
        <loc>https://wyrmstudios.com/case-studies/Wdrink/wdrink.html</loc>
        <lastmod>2026-09-24</lastmod>
        <changefreq>monthly</changefreq>
        <priority>0.9</priority>
        <image:image>
            <image:loc>https://wyrmstudios.com/assets/images/projects/wdrink-thumb.jpg</image:loc>
            <image:title>WDRINK Energy Drink Brand Identity and Motion</image:title>
            <image:caption>Vibrant energy drink brand - Beverage Branding, Mascot, Packaging, Motion Design</image:caption>
        </image:image>
    </url>

    <!-- CASE STUDY: THE GATE CONSULTING -->
    <url>
        <loc>https://wyrmstudios.com/case-studies/the-gate/the-gate.html</loc>
        <lastmod>2026-09-24</lastmod>
        <changefreq>monthly</changefreq>
        <priority>0.9</priority>
        <image:image>
            <image:loc>https://wyrmstudios.com/case-studies/the-gate/gate-thumb.jpg</image:loc>
            <image:title>THE GATE CONSULTING Travel Brand Identity</image:title>
            <image:caption>Tunisian travel consultancy for immersive Asian journeys - Torii-gate identity, guidelines, stationery</image:caption>
        </image:image>
    </url>

    <!-- CASE STUDY: BEFIRST (THE NAMELESS BRAND) -->
    <url>
        <loc>https://wyrmstudios.com/case-studies/befirst/the-brand.html</loc>
        <lastmod>2026-09-24</lastmod>
        <changefreq>monthly</changefreq>
        <priority>0.9</priority>
        <image:image>
            <image:loc>https://wyrmstudios.com/case-studies/befirst/befirst-thumb.jpg</image:loc>
            <image:title>BeFirst - Brand Identity &amp; Guidelines</image:title>
            <image:caption>Complete identity delivered nameless - B/W system, T lockup, six named colors, guidelines</image:caption>
        </image:image>
    </url>

    <!-- CASE STUDY: UNITED SOULS -->
    <url>
        <loc>https://wyrmstudios.com/case-studies/united-souls/united-souls.html</loc>
        <lastmod>2026-09-24</lastmod>
        <changefreq>monthly</changefreq>
        <priority>0.9</priority>
        <image:image>
            <image:loc>https://wyrmstudios.com/case-studies/united-souls/united-souls-thumb.jpg</image:loc>
            <image:title>UNITED SOULS - Fashion With Meaning</image:title>
            <image:caption>Streetwear with a soul - U+S identity, seven original collections, tableaus, trend flags and a charity mission</image:caption>
        </image:image>
    </url>

    <!-- CASE STUDY: FORMULA ONE COFFEE SHOP -->
    <url>
        <loc>https://wyrmstudios.com/case-studies/formula-one-coffee/formula-one-coffee.html</loc>
        <lastmod>2026-09-24</lastmod>
        <changefreq>monthly</changefreq>
        <priority>0.9</priority>
        <image:image>
            <image:loc>https://wyrmstudios.com/case-studies/formula-one-coffee/f1-thumb.jpg</image:loc>
            <image:title>Formula One Coffee Shop - Shake Fast, Drink Last</image:title>
            <image:caption>Racing-livery coffee brand - winged mark, slogan system, checkered merch line and packaging</image:caption>
        </image:image>
    </url>

    <!-- CASE STUDY: AUREA -->
    <url>
        <loc>https://wyrmstudios.com/case-studies/aurea/aurea.html</loc>
        <lastmod>2026-09-24</lastmod>
        <changefreq>monthly</changefreq>
        <priority>0.9</priority>
        <image:image>
            <image:loc>https://wyrmstudios.com/case-studies/aurea/aurea-thumb.jpg</image:loc>
            <image:title>AUREA - Old Money, New Rules</image:title>
            <image:caption>Tunisian luxury clothing brand - sunrise serif identity, gold palette and launch campaign</image:caption>
        </image:image>
    </url>

    <!-- CASE STUDY: ANIR -->
    <url>
        <loc>https://wyrmstudios.com/case-studies/anir/anir.html</loc>
        <lastmod>2026-09-24</lastmod>
        <changefreq>monthly</changefreq>
        <priority>0.9</priority>
        <image:image>
            <image:loc>https://wyrmstudios.com/case-studies/anir/anir-thumb.jpg</image:loc>
            <image:title>ANIR - The Smart Wallet, Reinvented</image:title>
            <image:caption>Smart wallet brand identity - charte graphique and 22-page investor pitch deck</image:caption>
        </image:image>
    </url>

    <!-- BLOG POST: WHAT MAKES A BRAND UNFORGETTABLE -->
    <url>
        <loc>https://wyrmstudios.com/blog-posts/what-makes-a-brand-unforgettable.html</loc>
        <lastmod>2026-09-20</lastmod>
        <changefreq>monthly</changefreq>
        <priority>0.7</priority>
        <image:image>
            <image:loc>https://wyrmstudios.com/assets/images/blog/blog-unforgettable-brand.jpg</image:loc>
            <image:title>What Makes a Brand Unforgettable? The 3 Pillars of Brand Memory</image:title>
            <image:caption>Why 95% of purchasing decisions are emotional and how to build a brand people remember</image:caption>
        </image:image>
    </url>

    <!-- BLOG POST: CREATIVE STUDIO VS FREELANCER -->
    <url>
        <loc>https://wyrmstudios.com/blog-posts/creative-studio-vs-freelancer.html</loc>
        <lastmod>2026-09-20</lastmod>
        <changefreq>monthly</changefreq>
        <priority>0.7</priority>
        <image:image>
            <image:loc>https://wyrmstudios.com/assets/images/blog/blog-studio-vs-freelancer.jpg</image:loc>
            <image:title>When to Hire a Creative Studio vs. Freelancer</image:title>
            <image:caption>The hidden costs of fragmented branding and why a unified studio delivers 23% higher revenue</image:caption>
        </image:image>
    </url>

    <!-- BLOG POST: THE $100M BRAND FILM -->
    <url>
        <loc>https://wyrmstudios.com/blog-posts/100m-brand-film.html</loc>
        <lastmod>2026-09-20</lastmod>
        <changefreq>monthly</changefreq>
        <priority>0.7</priority>
        <image:image>
            <image:loc>https://wyrmstudios.com/assets/images/blog/blog-100m-brand.jpg</image:loc>
            <image:title>The $100M Brand Film: Are You Rich Enough to Waste It?</image:title>
            <image:caption>Why the world's biggest brands invest over $100M in brand films — 80% higher conversion and unforgettable recall</image:caption>
        </image:image>
    </url>

    <!-- BLOG POST: FROM ART TO CODE -->
    <url>
        <loc>https://wyrmstudios.com/blog-posts/wyrm-creative-journey.html</loc>
        <lastmod>2026-09-20</lastmod>
        <changefreq>monthly</changefreq>
        <priority>0.7</priority>
        <image:image>
            <image:loc>https://wyrmstudios.com/assets/images/blog/coverwyrm.jpg</image:loc>
            <image:title>From Art to Code: The WYRM Creative Journey</image:title>
            <image:caption>The creative spectrum at WYRM.studios — immersive 3D web experiences, graphic design and motion animation</image:caption>
        </image:image>
    </url>

    <!-- BRAND GUIDELINES PDF -->
    <url>
        <loc>https://wyrmstudios.com/assets/brand-guides/Brand%20Guidelines%20v6.pdf</loc>
        <lastmod>2026-06-16</lastmod>
        <changefreq>yearly</changefreq>
        <priority>0.5</priority>
    </url>

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